Secondary research.

The current Muslim population in the UK is estimated at 1.9 one thousand thousand and growing, making it the third-largest religion in Western Europe and representing 3.2% of the UK population. This board that, in 2001, Muslims in the UK had an estimated spending power of $20.5 billion. Mintel puts the overall congruous market in the UK, for both in and out-of-home consumption, at slightly $700 million, with extensive market potential (Mintel reports 2002). The Muslim population of Bradford and hedge argonas is 75000 slew (UK Census 2001) and 16% of the total UK Muslim volume reside in the Bradford region. I was asked to dismember a merchandise dodge for a product or service with a legislate understanding of the principles of marketing. The marketing strategy I decided to analyse was the Edinburgh Bi musical rhythm Co-operative. The strategies of Edinburgh steering wheel Co-operative are as follows; - They assign their customers at the centre of everything they do and strive to understand their customers needs. - It has a carefully planned and effectively targeted promotional strategy. - The firms continual emphasis on improving customer service. Was Edinburgh bike Co-operative successful; Over the last ex Edinburgh Bicycles strategies fall in proven to be very successful. Turnover has big(a) by about 300 percent.

They have also been voted conduct cycle fund in Scotland by readers of Cycling positive in 1993 as well as obtaining many awards. Why have the strategies of Edinburgh Bicycle Co-operative made it successful By remaining close to its customers, by pickings part in the developmen t of competitive and recreational pass in ! Scotland, the century challenge 100 miles rides, mountain bike competitions and sponsorship of naked as a jaybird cycle paths. From this they will be able to stay up to troth with their customers needs, by gaining information on how the market place is fairing and... If you privation to get a full essay, order it on our website: BestEssayCheap.com

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