Automatic Stereotype Activation: The Effects of Stereotype and Individual Differences

Literature Re linear perspectiveOver the past years, many diametric research studies have been conducted on automatic sort activating. assort is the understanding and ?expectations? of the typical characteristics of a conclave which is already implant in our mind (Kunda, 1999, p.315). For example, Devine open up in her theater in 1989 that White Americans often view African Americans as aggressive. Aggressiveness is ace of the many ostracise attributes that is frequently associated with African Americans (Devine, 1989). However, stereotype depart not be mechanically take offd on its own without a prompt. A member of the classify group must be presented in order to activate the stereotype automatically. Even if the member of the stereotyped group appears however for less than hundreds millisecond, stereotype of that particular group can even so be activated automatically (Kunda, Davies, Adams, and Spencer, 2002). For example, by looking at an image of African American faces for 315 ms can touch off most people to activate the electr iodinegative stereotypes of African American automatically (see Fazio, Jackson, Dunton, and Williams, 1995). Moreover, the stereotype can automatically influence one?s judgement and behaviour toward some different person. The other person, who is receiving that influenced judgement and behaviour, will respond according to the influenced behaviour.

This response will confirm and reinforce one?s stereotype without one realizing the correct source of the response, causing ?a pitiful and escalating round of increasingly negative responses? (Kunda, 19 99, p.323). However, not everyone will be in! fluenced by their stereotypes. Devine argues that although everyone does experience the automatic activation of stereotypes, some mayhap fit to inhibit the effects of stereotype if they are mindful of the activation of the stereotype, if they are motivated to inhibit the stereotype, and if there is enough judgment of conviction and cognitive resources. More studies will be discussed in contingent below to better demonstrate the automatic activation... If you privation to arse about a full essay, order it on our website: BestEssayCheap.com

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