L’Oreal : Strategies for the Indian Market Essay

1. Evaluate LOreals entry system in the Indian market with respect to the product, promotion, pricing and mail service decisions? 2. What grant been the changes in the merchandising st saygy of LOreal in the last 8 divisions? Evaluate them with respect to selection of product / market and each cistron of the marketing mess up? 3. What factors helped the rapid credence of Excellence colorants among its target customers? 4. Evaluate the options ready(prenominal) to the management to achieve target gross revenue of Rs. 1 billion in the year 2000. Prep are an analysis of various marketing mix options and decisions within individual mix elements target market, product, channel, promotion, and price. a) Show the calculations and refer to these distinctly as they are intentiond in evaluating options for decisions in the marketing mix. b) Which product/markets should the go with focus upon?Mediquip S. A.Session 5 conceptualization Questions1. What were Thaldorfs major strengths and weaknesses as a representative of Mediquip? 2. Identify each outgrowth of Lohmann Hospitals decision do unit (DMU)? 3. What were the needs, concerns and motivations of each DMU part? 4. What was the relation back power position of each DMU member? 5. How well did Thaldorf interact with each member of the DMU? 6. On what date did Thaldorf effectively put up the sale to Lohmann University?Rosewood Hotels & ResortsBranding to accession CustomerSession 9 set Questions1. Why is Rosewood considering a tonic home run strategy?2. What are the pros and cons of lamentable from individual brands to a corporate brand?3. Will the move to corporate stigmatization maximize customer lifetime honor?SaleSoft Inc.Sessions 10 & 12 preparedness Questions1.What is your curriculum? Do you computer program to continue with function or pass on you introduce the TH product? Provide support for your plan.2.What is the get cycle for run low ? Who are the mountain involved in the purch ase of a CSAS antecedent ? What is the role of consultants?3.What is SaleSofts modern approach to interchangeing act ?4.Quantify the benefits of CSAS to a customer using the information addicted in Exhibit 7.5.What value does TH provide a customer ? How is this contrasting from the customer value delivered by PROCEED ?6.What is a Trojan Horse ? How does it help oneself customer acquisition and retention ?7.How will you price TH ? Assume variable quantity costs of $200.8.How do you think SaleSofts organization structure will bushel its ability to sell PROCEED or TH ?9.How will you support the customers of PROCEED and / or TH?HP Consumer Products fear Organization Distributing Printers via the InternetSession 13 Preparation Questions1.What kind of on-line mien do you think HP should deliver ? Why ?2.What risks do you see in your strategy? How would you manage them ?3.Should printers and printing supplies be treated differently ?4.What would the people at Best Buy think of your plan ? Would it be any different at CompUSA or the same ? What reactions might they have to impudentlys of your plans ?TanishqSession 15 Preparation Questions1. How did the positioning of Tanishq brand evolve? What factors influenced the changes in its positioning? 2. Why was GoldPlus launched? How do you rate its performance? 3. What is your recommendation to Bhaskar Bhat to target the playing field gold jewellery market in India? List the strategic, economic, organizational and brand investing impact of your recommendation.Centra SoftwareSession 16 Preparation Questions1. What are the customers of Centra buying? What benefits are do customers get from Centras products? How should Centra member its market? 2. Does Centra need a strategy to decide which customers to select or should it tilt where the fish are biting? 3. Should Centra delectation all three channels to sell the three products to all customers or should it use some(prenominal) products and channels to targe t some segments? 4. How would you resolve the dispute between beating-reed instrument and Lesser on how to deploy the telesales squad? Would you expand telesales?Tata championSession 17 Preparation Questions1. What factors influenced the development of Tata cop?2. Is Tata Ace successful? Why?3. Describe the approaches espouse to develop the Tata Ace, covering product design, distribution, marketing, service, sourcing, and so forth which influenced its value to the company and the customer. 4. Evaluate options to the managers of Tata Ace for growth and strategies to face competition? extract options for growth in existing segment, new markets, exports, etc.CRM at ICICISession 18 Preparation Questions1. List the factors in the macro instruction environment which impacts ICICIs retail business. 2. What is ICICIs strategy in the retail fiscal services business? 3. Why does ICICI insufficiency to build long term birth with its customers? 4. How did it go about selecting and impl ementing a CRM solution? 5. What lessons on CRM can be conclude from ICICIs experience?