Ad Anaylsis

AD ANALYSIS FINAL Mark Buchanan MKT 317 8/11/12 Mark Buchanan Advertising & Promotions MKT317 Advertising closing 8/11/12 With the eve of the USA hoops teams search for g grizzly climax around the inlet I found this advertisement do by Nike that emphasizes non exclusively basketball, their product or brand, however reserve for our country. Nike world the well-established sports equipment, apparel, and products that they are, they are able to pull a commercial remove like this. The commercial whose link is provided present does not compensate dis be given cardinal product, yet displays one of the approximately iconic slogans to ever be known, just do it. What is special(a) ab out this advertisement is that it reaches so many divers(prenominal) kinds of mass. Nikes target markets are male and females ranging from 18-40. more or less are athletes and fitness gurus, while anybody can cloud Nike products and pick out use of them. With this sp ecial ad it reaches not only the people that support Nike but all of those who support the join States in their quest for notes in the Olympics and just boilers suit support of the country. The ad was shot for the 2008 Olympic team which make gold in the Olympics, but has flashbacks of an earlier Olympic of Marvin Gaye tattle the case anthem.

Throughout the advertisement the interior(a) anthem runs continues to play video display flashbacks of Marvin Gaye singing in the middle of the court. With clips in and out of the national anthem, it shows scenes of the USA basketball team preparing for games. From them acquire of the bus, getting dressed and pra! cticing on the court, variant players who are a section of the Nike team are showed representing the United States. The audience for this advertisement would be anybody that follows sports, curiously the Olympics. Nike is a company based around athletes and many different sports and this advertisement is targeting that audience. This audience would be 18-40 years old twain male and female that are involved in fitness and...If you want to get a full essay, piece it on our website: BestEssayCheap.com

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